Our blog

Stories, Trends, Sustainability
Pure Flex: The metro is plan B
Pure Flex: The metro is plan B
Step into a new way of travelling with the world's most compact electric scooter: Pure Flex. Forget about the Metro and say hello to a whole new way of getting... Read the full story
Pure Advance: The car is plan B
Pure Advance: The car is plan B
Step into a new way of travelling and Advance your life in more ways than one with the Pure Advance e-scooter.There when you need it. Out the way when you... Read the full story
VIDEO: How to insert puncture prevention fluid into your electric scooter
VIDEO: How to insert puncture prevention fluid into your electric scooter
Punctures are an electric scooter rider’s worst nightmare, but the great news is that puncture prevention fluid is easy to install! Read the full story
Avoid Punctures For Good: We Uncover The Ugly Truth About Your Tyres
Avoid Punctures For Good: We Uncover The Ugly Truth About Your Tyres
Our guide to prevent punctures and keep you riding Read the full story
Re-boxing your Pure Air (2nd Gen) e-scooter
Re-boxing your Pure Air (2nd Gen) e-scooter
Follow along as we guide you through the process of properly packing up your e-scooter for a successful return. In this video, we'll show you how to safely re-box your... Read the full story
Maintenance Guide for your Electric Scooter
Maintenance Guide for your Electric Scooter
One of the best features about electric scooters is that they require little maintenance. Read more... Read the full story
Pure Advance: Engineered flexibility explained
Pure Advance: Engineered flexibility explained
 With extensive development and testing, Pure Electric has produced a flexible format, built to fit into your life. Read the full story
Pure Advance: Pure Control™ steering explained
Pure Advance: Pure Control™ steering explained
Learn about the new Pure Control™ steering system - Designed to provide an unparalleled level of safety to counter the natural effects of handlebar instability. Read the full story
Pure Advance: Uncompromising performance explained
Pure Advance: Uncompromising performance explained
Learn about the uncompromising performance and standard features of our new Pure Advance range of e-scooters. Read the full story
Pure Advance: New, forward facing format explained
Pure Advance: New, forward facing format explained
Pure Electric's Founder, Adam Norris, shows you the Pure Advance's innovative and new forward facing rider format, designed by our British engineering team. See why this new format provides greater... Read the full story
5 reasons you're going to fall in love with your electric scooter
5 reasons you're going to fall in love with your electric scooter
Tempted to dip your toes into the world of e-scooters? You’re not alone. With exciting innovations in Pure’s scooter design -everyone has a compelling reason for going electric. But whatever... Read the full story
VIDEO: Pure Air Pro electric scooter review
VIDEO: Pure Air Pro electric scooter review
Watch our review video to see why the Pure Air Pro e-scooter is the next best scooter for you. Read the full story