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Stories, Trends, Sustainability
Six reasons why you need to maintain your tyre pressures
Electric scooter tyre pressure: why it matters
Why the right electric scooter tyre pressure matters for grip, range, comfort, tyre life and puncture resistance, with the recommended pressure for our Air⁶ and Escape scooters. Read the full story
Electric scooter buying guide 2026: what to look for
Electric scooter buying guide 2026: what to look for
Everything to weigh up before you buy an electric scooter in 2026, from range and motor power to tyres, suspension, folding and the law, with a quick guide to which... Read the full story
E-scooter safety tips: how to ride with confidence
E-scooter safety tips: how to ride with confidence
Practical e-scooter safety tips, from reading the manual and wearing a helmet to a five-point pre-ride check, riding in the wet and choosing a scooter that helps you stay in... Read the full story
Electric scooter maintenance guide
Electric scooter maintenance guide
A simple electric scooter maintenance guide covering battery care, pre-ride checks, monthly, six-monthly and yearly service intervals, tyre pressure, genuine parts and where to get repairs. Read the full story
Electric scooter UK law graphic
Are electric scooters legal in the UK? E-scooter law 2026
Private e-scooters are legal to buy and own in the UK, but you can only ride one on private land with permission. Our 2026 guide covers roads, pavements, rental trials,... Read the full story
How fast do electric scooters go? UK speed guide
How fast do electric scooters go? UK speed guide
How fast do electric scooters go? You will see some advertised at 30mph or more, but in the UK the number that matters is 15.5mph (25km/h), and that is exactly... Read the full story
How much does an electric scooter cost? UK price guide
How much does an electric scooter cost? UK price guide
How much does an electric scooter cost? A Pure Electric scooter ranges from £399 to £899, with the price reflecting real differences in motor power, range, suspension and build. This... Read the full story
Why Folding Matters in an E-Scooter
Why Folding Matters in an E-Scooter
When it comes to e-scooters, a foldable design can be a game-changer. It’s not just about convenience—it’s about having a versatile ride that fits seamlessly into your daily life. Pure... Read the full story
Adam Norris on the Future of Pure Electric
Adam Norris on the Future of Pure Electric
Adam Norris, the founder of Pure Electric and father of Formula 1 star Lando Norris, recently shared his bold vision for the future in an exclusive interview with The Times.... Read the full story
A day in the life of Dune - Pure Advance in Paris
A day in the life of Dune - Pure Advance in Paris
Dune works at Exposure (Pure’s PR Agency) in the Marais district of Paris filled with boutiques, galleries, cafés and restaurants. Following a photoshoot featuring Pure Scooters, she had the opportunity... Read the full story
Stella Mccartney Paris Fashion Show
Stella Mccartney Paris Fashion Show
Our Pure Advance scooters were featured as part of the Stella McCartney SS24 collection unveiling at Paris Fashion Show 2023. Find out more here. Read the full story
Artist and rider 3_Dumb
Artist and rider 3_Dumb
In a world where artistic inspiration can be found in the most unexpected places, Max's e-scooter has become an integral and convenient part of his daily life.  Read the full story