Winner of multiple global awards
"An unrivalled riding experience [that] folds small enough to enable multi-modal travel [fitting] seamlessly into the lives of its riders."
A'Design Platinum Winner 2023
"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"
Red Dot Winner 2023
"The Advance Flex is the king of e-scooters!"
Stuff Magazine
"Pure Advance completely rewrites electric scooter design."
T3 Magazine
"Pure Electric's new e-scooter will change how you [choose to] ride."
Tech Radar

Stacked with the best technology

Active Steering Stabilisation™

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Our most flexible e-scooter

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This is the way forward

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Free & flexible delivery

All our e-scooters arrive with free next-day home delivery. Choose a delivery window that suits you, for a stress-free experience.

Designed in the UK

Founded in the UK, designed in Bristol. We’re the UK’s leading experts in the future of e-scooter mobility.

Engineered from the ground up

Pure's multi award-winning scooters are built to excite and innovate. Each element is thoughtfully designed by our R&D team.