NEW

Classic design. Refined ride.

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜ Learn more ➜
NEW

Classic design. Refined ride.

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance
beyond the race track.

World-class racing meets
world-class riding.

Shop now ➜ Learn more ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Pre-order now ➜

Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Pre-order now ➜

All Electric Scooters

Explore our full range, including the Air⁴, Flex, and Escape+, to find your perfect electric scooter.

Explore all electric scooters →

Only with Pure

Our scooters come with a selection of these premium features, depending on model:

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Free next day delivery

Order before 2pm

Spread the cost with Klarna or PayPal

18+, T&C apply, Credit subject to status.

30 day money back

Free returns

Watch the action unfold
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Latest news

07.09.2024

Adam Norris on the Future of Pure Electric

Read more ➜

01.05.2024

A day in the life of Dune

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21.03.2024

Stella Mccartney Paris Fashion Show

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