COVID-19 update: We book and pay for next working day delivery from our couriers but COVID-19 staffing issues with them may cause delays of 3-5 days

Pure Electric: unique electric mobility retailer

Pure Electric is built to deliver unrivalled service in e-bikes and e-scooters. With a truly dedicated team providing leading customer support and expert know-how, we aim to stock the best range of e-bikes, e-scooters and accessories at the best prices in the UK.

Electric Scooters Electric Bikes

Top Picks

Competition: Win a Scott Sub Cross eRide 20 electric bike

Pure Electric is thrilled to be giving away a Scott Sub Cross eRide 20 e-bike, worth £2,099. Perfect for exploring gravel tracks or smoother off-road trails, the Sub Cross eRide 20 combines a Bosch Active motor with a neatly-integrated 400Wh Powertube battery in an easy-to-ride package. Terms and conditions apply.


New stores opening soon

11 new stores will soon be opening across the country. Starting with essential servicing support, we’re looking forward to sharing the full Pure Electric experience with you. Including stores in cities in Holborn, Edinburgh, Liverpool, Manchester, Bristol, Southampton and many more.

Register My Interest

Our promise

We work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.

We guarantee that all e-scooters, e-bikes and accessories sold by us have undergone all mandated safety standard testing, while we work to ensure that products are covered by manufacturer warranties. All stock is held locally where possible to reduce delivery times and our carbon footprint.

Rider safety is our paramount and we encourage three key safety principles: e-bike and e-scooter riders should wear helmets at all times of vehicle riding, use day-time running lights, and wear high-visibility clothing.


You have no items in your basket
Total £0.00
View your Cart
  • American Express
  • Apple Pay
  • Klarna
  • Maestro
  • Mastercard
  • PayPal
  • Visa