Why buy from Pure Electric?

Pure Electric exists to deliver unrivalled service in e-scooters and e-bikes. With a truly dedicated team providing leading customer support and expert know-how and advice, we aim to stock the best range of e-bikes, e-scooters and accessories at the best prices in the UK.

What makes Pure Electric unique?

Nationwide Showrooms

Nationwide stores

Find us across the country in major UK towns and cities. Our stores are the best place to get up close to e-bikes and e-scooters. Find your nearest store on our Store Locator page.

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Expert Advice

Expert advice

Pure Electric is the best place to get friendly expert advice. Whether you want buying advice on the latest models, the opportunity to test ride an e-bike for free, or just to drop in for a friendly chat, we can’t wait to meet you!

Nationwide Service & Repair Centres

Service & repair centres

We offer a full range of servicing packages for bikes, e-bikes and e-scooters. Our stores all feature a service and repair centre, where our experts are on hand to help get your conventional bike, e-bike or e-scooter back in perfect working order.

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price match promise

Price match promise

Always pay the best price with Pure Electric’s Price Match Promise. Our Price Match Promise ensures that we offer the best value across our range of products. Just get in touch with details of a cheaper offer with eligible retailers and we’ll match it! T&Cs apply.

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Finance Available

Finance available

Spread the cost with flexible payment options. We have partnered with Klarna and Barclays Finance to make it easier to buy the products you want, spreading the cost over a fixed period. Barclays Finance is available in showrooms only.

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Money Back Guarantee

Money back guarantee

Buy with confidence and return your product if you don’t like it. If you don’t like your product, you can return it within 30 days of receipt. All items must be returned unused and in original packaging. T&Cs apply.

Free delivery

Free delivery

We want you to receive your electric scooter or bike with no hidden surprises – simply choose between convenient free next day home delivery options, or opt for our free Click & Collect service from our nationwide stores.

Environmentally conscious

We recycle old e-scooters through the WEEE recycling scheme, make sure our uniform t-shirts are made from sustainable, organic cotton, and our bags are biodegradable. It’s all part of doing our bit for the environment!


Take advantage of Cyclescheme and save up to 42% on the cost of your e-bike and accessories by buying tax-efficiently in conjunction with your employer and Pure Electric.

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Our leading service offering

Servicing & workshops in our stores

Our expert workshop technicians are fully qualified and accredited, with incredible depth of knowledge and experience in mechanical and electric bike and scooter maintenance.

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Visit your local store for a test ride

Get expert advice, checkout our amazing range and test ride your favourite e-bike. Call before travelling to ensure your preferred e-bike is in stock at your local store.

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Built & ready to ride

All e-bikes bought in store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.