Ultimate riding position
70% slimmer
710w (peak) power
Up to 25mi* range
Traditional electric scooters were adaptations of kick-scooters, designed as toys for kids. These models have a narrow deck that forces riders into an awkward stance with one foot behind the other, making them inherently unstable, especially at higher speeds.
Pure's forward-facing design marks a significant departure from the traditional scooter layout. By positioning your feet side by side, you achieve a more natural, stable, and controlled riding stance. This wider, lower positioning lowers your centre of gravity, enhancing stability and making your ride safer and more enjoyable.
Facing forward isn't a novel concept in transportation. Bicycles, motorcycles, and cars all use this orientation because it provides better control, stability, and visibility. By applying this principle to electric scooters, Pure has created a ride that feels intuitive and secure, giving you the confidence to navigate city streets with ease.
New position
70% slimmer
Powerful motor
Up to 25mi*
Traditional electric scooters were adaptations of kick-scooters, designed as toys for kids. These models have a narrow deck that forces riders into an awkward stance with one foot behind the other, making them inherently unstable, especially at higher speeds.
Pure's forward-facing design marks a significant departure from the traditional scooter layout. By positioning your feet side by side, you achieve a more natural, stable, and controlled riding stance. This wider, lower positioning lowers your centre of gravity, enhancing stability and making your ride safer and more enjoyable.
Facing forward isn't a novel concept in transportation. Bicycles, motorcycles, and cars all use this orientation because it provides better control, stability, and visibility. By applying this principle to electric scooters, Pure has created a ride that feels intuitive and secure, giving you the confidence to navigate city streets with ease.
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.
Boldly challenging the traditional approach to e-scooters. Pure Advance is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.
Boldly challenging the traditional approach to e-scooters. Pure Advance is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.
Folding handlebars, footpads and steering tube make the Advance 70% more slimline than standard e-scooters.
Without compromising on performance, it saves space and seamlessly integrates into your life.
Folded dimensions: 54cm (H) x 15cm (W) x 104cm (L)
Folding handlebars, footpads and steering tube make the Advance 70% more slimline than standard e-scooters.
Without compromising on performance, it saves space and seamlessly integrates into your life.
Folded dimensions: 54cm (H) x 15cm (W) x 104cm (L)
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
A 710W peak motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 40km of range on one-charge, so you can enjoy riding for longer.
A 710W peak motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 40km of range on one-charge, so you can enjoy riding for longer.
