Our blog

Stories, Trends, Sustainability

A day in the life of Dune - Pure Advance in Paris
A day in the life of Dune - Pure Advance in Paris
Dune works at Exposure (Pure’s PR Agency) in the Marais district of Paris filled with boutiques, galleries, cafés and restaurants. Following a photoshoot featuring Pure Scooters, she had the opportunity... Read the full story
Artist and rider 3_Dumb
Artist and rider 3_Dumb
In a world where artistic inspiration can be found in the most unexpected places, Max's e-scooter has become an integral and convenient part of his daily life.  Read the full story
VIDEO: How to insert puncture prevention fluid into your electric scooter
VIDEO: How to insert puncture prevention fluid into your electric scooter
Punctures are an electric scooter rider’s worst nightmare, but the great news is that puncture prevention fluid is easy to install! Read the full story
Re-boxing your Pure Air (2nd Gen) e-scooter
Re-boxing your Pure Air (2nd Gen) e-scooter
Follow along as we guide you through the process of properly packing up your e-scooter for a successful return. In this video, we'll show you how to safely re-box your... Read the full story
Pure Advance: Engineered flexibility explained
Pure Advance: Engineered flexibility explained
 With extensive development and testing, Pure Electric has produced a flexible format, built to fit into your life. Read the full story
Pure Advance: Pure Control™ steering explained
Pure Advance: Pure Control™ steering explained
Learn about the new Pure Control™ steering system - Designed to provide an unparalleled level of safety to counter the natural effects of handlebar instability. Read the full story
Pure Advance: Uncompromising performance explained
Pure Advance: Uncompromising performance explained
Learn about the uncompromising performance and standard features of our new Pure Advance range of e-scooters. Read the full story
5 reasons you're going to fall in love with your electric scooter
5 reasons you're going to fall in love with your electric scooter
Tempted to dip your toes into the world of e-scooters? You’re not alone. With exciting innovations in Pure’s scooter design -everyone has a compelling reason for going electric. But whatever... Read the full story
VIDEO: Pure Air Pro electric scooter review
VIDEO: Pure Air Pro electric scooter review
Watch our review video to see why the Pure Air Pro e-scooter is the next best scooter for you. Read the full story
VIDEO: Pure Air electric scooter review
VIDEO: Pure Air electric scooter review
Watch our review video to see why the Pure Air Electric Scooter is a great choice for those looking for a mid-level e-scooter. Read the full story
VIDEO: Pure Air Go electric scooter review
VIDEO: Pure Air Go electric scooter review
Watch our review video to see why the Pure Air Go Electric Scooter is a great entry level e-scooter, at an affordable price. Read the full story
Adam Norris | Pure Electric
An Open Letter To The Prime Minister
As the government develops its legislative programme for the next parliamentary session, Pure Electric’s founder Adam Norris, has written an open letter to the Prime Minister to highlight the major... Read the full story