Electric Scooter & Electric Bike Store London Victoria
Situated a short walk from nearby Buckingham Palace and Hyde Park is our new, larger Victoria store set across two floors, just around the corner from our old home at 52 Grosvenor Gardens. We offer e-bike, pedal bike and e-scooter servicing packages, as well as personal electric transport and tips from our expert staff.
COVID 19 : All our stores remain open for sales, servicing and Click & Collect. Click here to find out more about how our stores are making your safety and theirs a priority.
Pure Electric is the best place to get friendly expert advice. Whether you want buying advice on the latest models, the opportunity to test ride an e-bike for free, or just to drop in for a friendly chat, we can’t wait to meet you!
Service & repair centres
We offer a full range of servicing packages for bikes, e-bikes and e-scooters. Our stores all feature a service and repair centre, where our experts are on hand to help get your conventional bike, e-bike or e-scooter back in perfect working order.
Always pay the best price with Pure Electric’s Price Match Promise. Our Price Match Promise ensures that we offer the best value across our range of products. Just get in touch with details of a cheaper offer with eligible retailers and we’ll match it! T&Cs apply.
Spread the cost with flexible payment options. We have partnered with Klarna, V12 Finance and Barclays Finance to make it easier to buy the products you want, spreading the cost over a fixed period. Barclays Finance is available in stores only.
Our goal is to be as sustainable as we can. From our stores and distribution network to our Bristol headquarters and product design process, we’re constantly looking for and testing new ways to make ourselves greener and kinder to our environment. When you buy from us, you’re supporting a cleaner, better way!