London Holborn Store - Coming Soon!

London Holborn Store - Coming Soon!

Situated just north of Holborn tube station is our Pure Electric London Holborn store. Inside, we offer e-bike and e-scooter servicing packages, as well as a click-and-collect service alongside advice and tips from our expert staff.

Unit 3

37-63 Southampton Row London

WC1B 4DA 

Monday – Friday: 09:30 - 18:00 

Saturday: 09:30 - 18:00 

Sunday: 10:00 – 17:00 

Nearest Station: Holborn

Get Directions Find your nearest store

Built & ready to ride 

All e-bikes and e-scooters bought in-store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away. 

Price match promise

Pure Electric is proud to offer our Price Match Promise. If you find an equivalent, in-stock e-bike or e-scooter, we’ll be pleased to match the price so you’re not left out of pocket. Find out if your matching product is eligible here.

Store Services

Built & ready to ride

All e-bikes and e-scooters bought in-store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.

Free e-bike test ride

Enjoy a no-strings-attached free e-bike test ride before you buy. Subject to available stock, take an e-bike out for a try around the block.

Finance available

Need to spread the cost of your e-bike or e-scooter? No problem! Access our Klarna-provided finance options via our instore tablets, and our friendly staff will be on-hand to help (home delivery or click & collect required). 

Service & repair

Access Pure Electric’s expert service centre with servicing packages and support delivered by our expert specialists. Book an appointment today holbornworkshop@pureelectric.com

Tax-free cycling

We offer tax free cycling via government-backed schemes Cyclescheme. Visit us in store to discuss how. we can help, or check out our guide here.

Price Match Promise

Pure Electric is proud to offer our Price Match Promise. If you find an equivalent, in-stock e-bike or e-scooter, we’ll be pleased to match the price so you’re not left out of pocket. Find out if your matching product is eligible here.

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