
A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.
'Pure Advance and Pure Advance Flex completely rewrite electric scooter design'
Spencer Hart - T3
Take a bold new stance
Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.
Watch our Chief Technology Officer, Sam Bernard explain the innovative riding position
Pure Advance
Designed to fit into your life, you can store your Pure Advance e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.
Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Pure Advance Flex
Our most flexible e-scooter. This radical approach is designed to fully fold, store and take anywhere – whether it’s the car boot, luggage rack or under your desk.
Watch our Chief Technology Officer, Sam Bernard explain our most flexible e-scooter format
Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
'The Pure Electric Advance is an e-scooter for the modern age - this is a seriously impressive and well-engineered product.'
Jonathon Bray - Expert Reviews
Powerful performance

A class-leading, powerful motor
Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather
Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet
Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer.”
Lando Norris - F1 Driver
Safety, levelled up
We’ve taken safety standards beyond the standard.
Pure Control™ steering system
Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.
Watch our Chief Technology Officer, Sam Bernard explain the Pure Control™ steering system
Be seen from all angles
Bright, pulsing front and rear indicators, so other road users know your next move.
Rear running light doubles as a brake light, and the front light is 4x brighter than our previous e-scooters.
Brake technology you can trust
We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

'Pure Electric’s new e-scooter will change how you ride and may make you safer'
Cesar Cadenas - Tech Radar
Revolutionary Pure Advance e-scooters are coming.



🔍 Looking for more details? Click here to compare the product specifications
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Plenty of Power500W Motor (710W Peak) |
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Plenty of Power500W Motor (710W Peak) |
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Max Range |
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Max Range |
40km*
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50km*
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40km*
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Ultra CompactFolded dimensions (H x W x L) |
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Ultra CompactFolded dimensions (H x W x L) |
54 x 15 x 104cm
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54 x 15 x 104cm
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57 x 30 x 62cm
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IP65 Waterproof |
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IP65 Waterproof |
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Durable Design120kg maximum load |
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Durable Design120kg maximum load |
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Weight |
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Weight |
16kg
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16kg
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16kg
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