The e-scooter reinvented.

This is the way forward

EXPLORE

A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.

Take a bold new stance

Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.

Watch our Chief Technology Officer, Sam Bernard explain the innovative riding position

Stands out & fits in
Two models, total flexibility.

Powerful performance

Style and substance. How an e-scooter should be.

A class-leading, powerful motor

Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer.”

Lando Norris - F1 Driver

Safety, levelled up

We’ve taken safety standards beyond the standard.

Pure Control™ steering system

Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.

Watch our Chief Technology Officer, Sam Bernard explain the Pure Control™ steering system

Brake technology you can trust

We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

Be the first to ride

Secure your chance today

Revolutionary Pure Advance e-scooters are coming – but with high demand, availability will likely be limited. A £20 refundable deposit grants you exclusive early access, before they’re available for pre-order on pureelectric.com (delivery to UK addresses only).

Delivery is expected to take place in March 2023. Click here to view full details on the pre-order process.

Pure Advance Deposit
£ 799
Up to 40km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Expected delivery March 2023
Pure Advance+ Deposit
£ 899
Up to 50km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Expected delivery March 2023
Pure Advance Flex Deposit
£ 1,099
Up to 40km range*
Ultra Compact / 16kg weight
Folded: 57(H) x 30(W) x 62cm(L)
Expected delivery March 2023
Explore specs
Pure Advance Deposit Light Grey
Pure Advance Deposit (Up to 40km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 25 miles / 40 km*
Weight
16 kg
Battery Model
355.2 Wh
Battery Recharging Time
6 Hours
Explore specs
Pure Advance+ Deposit Platinum Silver Metallic
Pure Advance+ Deposit (Up to 50km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 31 miles / 50 km*
Weight
16 kg
Battery Model
432 Wh
Battery Recharging Time
7 Hours 15 Minutes
Explore specs
Pure Advance Flex Deposit Platinum Silver Metallic
Pure Advance Flex Deposit (Up to 40km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 25 miles / 40 km*
Weight
16 kg
Battery Model
345 Wh
Battery Recharging Time
5 Hours 45 Minutes

*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.

Get yours first!

1

Pay your £20 refundable deposit today.

2

Prior to the Pure Advance range going on general pre-order sale on pureelectric.com, you’ll receive a text and/or email with your unique link.
Follow this link to complete your pre-order.

3

You’ll have 7 days to complete the transaction from the moment the link is sent and secure your e-scooter.

At this point, you will need to pay the remaining balance to secure your order. Your deposit will be automatically deducted from the final price.

Availability will be limited and pre-order will go on first come first served basis. If the e-scooters are sold out before you had a chance to finalise the pre-order, you will still have the option to get a refund or move to the next stock drop as soon as it becomes available.

4

The Pure Advance e-scooters are currently expected to ship in March 2023.

We will send more detailed information about your delivery nearer to the shipping date.

Pre order now

FAQs

  • We plan to start shipping in March 2023. If you’ve completed your pre-order, we’ll send your exact delivery details through closer to the day.

  • The £20 deposit is fully refundable. If you wish to request a refund please contact us.

  • Yes – flexible payments are available even if you’ve paid a deposit.

  • If you don’t complete your pre-order during the exclusive window, we can’t guarantee you’ll be able to order ahead of the general public. You can still buy a Pure Advance e-scooter with your deposit deducted when they go on general sale, but you’ll have to wait until they’re back in stock if they’ve sold out.