Take a bold new stance
'Our unique 'forward facing' approach to riding provides incredible stability and control while moving. We’ve challenged the traditional approach to e-scooters so you can experience the smoothest ride yet. A better way to move in every single way.
Advance your life in more ways than one
There when you need it. Out the way when you don't. Folding handlebars, footpads and steering tube make the Advance seamlessly integrate into your life.
Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Flex means fold
Specifically designed to take up the least amount of space, the Pure Flex is our ultra compact folding scooter all without compromise.
Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Power to the people
Summit hills with ease and make every ride a breeze with the incredible performance of our 710W (peak) motor.
Experience alert acceleration and assertive power even on inclines as you take on your journey.
Range without the anxiety
Choose the long range Advance+ with up to 50km* range. Or go far with up to 40km* range from the Flex or Advance.
*Dependent on rider weight, hills climbed, road conditions and weather.
Ride whatever the weather
Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.
Our most puncture-resistant tyres yet
Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.
Active steering stabilisation
A helping hand on every corner. Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.
Maximum visibility from all angles
Show your way, night or day with our dynamic handlebar and footpad indicators. A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Ultimate stopping power in all conditions
Reliable brakes provide fantastic performance, time and time again. A fully enclosed system is concealed from the elements saving on maintenance and servicing. All of this is backed by a rear electric regenerative brake (KERS).
Find in store
Get up close and personal with Pure Advance in over 65 stores throughout nationwide.
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Unparalleled comfort and control when ridingThanks to our new rider stance |
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Unparalleled comfort and control when ridingThanks to our new rider stance |
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Slim space-saving designFolds into thin narrow shape |
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Slim space-saving designFolds into thin narrow shape |
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Ultimate space-saving designMinimal folded footprint |
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Ultimate space-saving designMinimal folded footprint |
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Powerful acceleration710W (peak) motor power |
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Powerful acceleration710W (peak) motor power |
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Max range* |
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Max range* |
40km
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50km
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40km
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Tackles hills with easeCan climb a 19% gradient |
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Tackles hills with easeCan climb a 19% gradient |
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Maximum visibility from all anglesBright handlebar and rear indicators |
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Maximum visibility from all anglesBright handlebar and rear indicators |
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Smooth and assisted steeringActive steering stabilisation |
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Smooth and assisted steeringActive steering stabilisation |
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Rain won't stop youIP65 water resistance |
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Rain won't stop youIP65 water resistance |
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