Why we're closing Pure stores

We’re always shifting gears to ensure we’re set for the future of urban transport. By moving away from e-bike retail, we can focus our energy on leading the way in e-scooter innovation. For forward-thinking travel solutions – now and in the years ahead.

We're Still Here For You

If you need any help, we’re still on hand to support you with your questions and queries. Our closure FAQs are below, for other queries click here.


  • Supporting you is our priority, so you can rest assured your warranty will remain valid. You can still book your warranty repair at your local Pure Electric store while it remains open – just make sure you call ahead to check availability.

    Equally contact our Rider Support Team via our website, who’ll be able to advise on your warranty and direct you to your nearest relevant bike brand stockist or will be happy to help you organise your e-scooter warranty repair.

  • Yes, you can keep getting your e-scooter repaired at your local Pure store while it’s still open. Call in advance and we’ll book you in if we have available slots.

    Alternatively any local e-scooter repair shop will be able to help you with small repairs, whenever you need them. Visit our ‘Parts’ page to find common replacements such as inner tubes, so you can bring along the exact part you need for the repair.

  • Feel free to bring your e-bike to your local store while it’s still open. Call in advance and we’ll book you in if there are slots available. Alternatively, you can arrange a service with any local e-bike / bike repair shop.

  • We will open a new e-scooter showroom in London. Visit anytime to continue enjoying expert e-scooter support and the chance to see our latest technology up-close.

  • We’re doing everything we can to help make this transition as smooth as possible for our store staff. This means if they find new roles quickly, we may close some stores earlier than expected.

    On our current timeline in July, our Birmingham, Cardiff, Gateshead, Glasgow and Victoria stores will close.

    All other stores will close in September.

    Dates may change at short notice, so please keep checking this page for the latest updates.