Our stores remain open for Black Friday sales, servicing & click & collect. View our safety measures.

Edinburgh Store

Edinburgh Store

Located opposite the Edinburgh International Conference Centre, and just a short walk from the city’s famous castle, is the Pure Electric Edinburgh store. We offer e-bike, conventional bike and e-scooter servicing packages, as well as electric mobility advice and tips from our expert staff – plus one of only four Pure Electric e-bike demo centres nationwide.

71 Morrison Street

Lothian Road

Edinburgh

EH3 8BU 

Mon - Fri: 9am - 6pm

Saturday: 9am - 6pm

Sunday: 10am - 5pm

Nearest station: Haymakret

Nearest parking: EH3 8DL

Get directions Find your nearest store

Built & ready to ride

All e-bikes bought in store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.

Price Match Promise

Pure Electric is proud to offer our Price Match Promise. If you find an equivalent, in-stock e-bike or e-scooter, we’ll be pleased to match the price so you’re not left out of pocket. Find out if your matching product is eligible here.

Store services

Built & ready to ride

All e-bikes bought in store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.

Free test ride

Enjoy a no-strings-attached free e-bike test ride before you buy. Subject to available stock, take an e-bike out for a try around the block.

Finance available

Need to spread the cost of your e-bike or e-scooter? No problem! Access our finance options in-store, and our friendly staff will be on-hand to help if needed.

Service & repair

Access Pure Electric’s expert service centre with servicing packages and support delivered by our expert specialists. Book an appointment today Edinburgh store.

Tax free cycling

We offer tax-free cycling via government-backed schemes, such as Cyclescheme. Visit us in store to discuss how we can help, or check out our guide here.

Price Match Promise

Pure Electric is proud to offer our Price Match Promise. If you find an equivalent, in-stock e-bike or e-scooter, we’ll be pleased to match the price so you’re not left out of pocket. Find out if your matching product is eligible here.

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