The Pure Story

We’re giving everyone the freedom to beat the streets.

Our values

What Pure Electric really means.

Do one thing really well

We make e-scooters. That’s it. Which is why we’re so good at it. We reckon they have the potential to change urban transport forever. Now that’s worth focusing on.

The ride is everything

Yes, they’ll get you there faster. And yes, they’re super convenient. But we want the feeling of riding our e-scooters to be amazing too. Travel shouldn’t be a chore. Keep it Pure.

Be the first. And the best.

We’ve brought a world-class team of designers and engineers together. That means we innovate faster than anyone else, and your scooter is built with a level of precision normally reserved for F1.

Stay ambitious

Small scooters. Big ideas. If we can shorten journey times and reduce traffic, that’s good for cities and the planet. But we’ll worry about that. All you have to do is enjoy your ride.

Our mission

Picture this.

Gridlock is ancient history. No one’s paid a parking fine in decades. And your scooter is the go-to for wherever you want to go.

That’s the world we want to create. And it all rests on building a different kind of e-scooter.

So convenient it fits into any lifestyle. So smooth and beautiful it makes every journey a joy. So powerful you feel superhuman riding it.

We’re giving everyone the freedom to beat the streets.

Our founder

“I started Pure Electric to help bring about a personal transport revolution and have a
positive impact on the world, benefitting society now and for generations to come."

Adam Norris, CEO & Founder

Learn more