Pure Advance 2023 Electric Scooter

Slimline, forward-facing design

Face forwards with Pure Advance. Our innovative, forward-facing riding position gives you greater stability and balance for a safer, more comfortable ride.

Pure Advance electric scooters are designed to be easy to repair.

  • Motor Power
    A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
    710W (Peak)
  • Max Range
    The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
    Up to 24.8mi*
  • Hill Climbing Ability
    An electric scooter’s rated ability to ride up slopes and gradients. We test and compare models to rate them ‘fair’, ‘good’ or ‘excellent’.
    Excellent hill climbing ability
  • Water Resistance
    IP65 Rated - can be used in puddles and rain

Pure Advance: Forward-facing, slimline design. Up to 40km range.

  • Up to 24.8mi* maximum range
  • Folding handlebars, stem and footpads create a slimline folded package.
  • Folded dimensions (H x W x L): 54 x 15 x 104cm
  • Powerful 710W (peak) motor for easy hill climbing.
  • Forward-facing riding position for a more stable, balanced and comfortable ride.
  • Puncture-resistant, tubeless air-filled tyres. Large 10” size for safe, comfortable riding over bumps.
  • Patent-pending Pure Control™ steering stabilisation for a smooth, controlled ride – no jittery handlebars.
  • IP65 waterproof – suitable for riding in rain and through puddles.
  • Front handlebar indicators and rear footpad indicators so you can be seen from all angles.
  • Bright front light and combined rear brake and running light.
  • Reliable, low maintenance dual braking system: front drum brake and rear e-brake.
  • Weight 16kg.
  • Connects to Pure Electric app.
  • Tyre pump included in box.
SCPURZ020-00001 - Black
SCPURZ020-00002 - Light Grey

    Need to go further? Discover the Pure Advance+ which features a high capacity 31mi* battery, to keep you going for longer between charges.

    Want more flexibility? Why not check out the Pure Advance Flex with a brand new, ultra-compact design, perfect for those limited by space or using with other modes of transport.

    Discover the Pure Advance range
    • Maximum Speed
      15.5 mph / 25 km/h
      Maximum Range
      The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
      Up to 24.8mi*
      Motor Power
      A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
      710W (Peak)
      Speed Modes
      Cruise Control Settings
      Allows the e-scooter to maintain a steady speed without needing to continually press the throttle.
      Water Resistance
      IP65 Rated - can be used in puddles and rain
      Wheel Type
      Wheel Size
      10 inches / 25.4cm
      Tyre Pressure
      The recommended pressure that the tyres should be kept at. This reduces the chance of punctures and maximise efficiency and grip.
      Pre-installed Puncture Prevention Fluid
      Puncture prevention fluid is inserted into a tyre tube, and can help to reduce the chances of a ride-stopping puncture in combination with properly maintained tyre pressures.
      Aluminium alloy
      Max Hill Climbing Gradient
      Designed for 19%
      Drive Type
      Rear wheel drive
      Accelerator Control Type
      Thumb press
    • Battery Capacity
      37V / 9.6Ah / SCUD
      Battery Voltage
      Battery Recharging Time
      6 Hours
      Battery Certification
      Lithium-ion battery designed to UK / EU regulations
      Battery Unit Assembled By
      Battery Charger Included
      Battery Charger Input
      100-240V AC, 50-60Hz, 2.5A
      Battery Charger Output
      42V DC, 2.0A
    • Front Brakes
      Rear Brakes
      Steering Stabilisation
      Pure Control™ Steering Stabilisation
      Brake Control Type
      Pull Lever
    • Weight
      Secure Stemlocking Point When Folded
      Folded Dimensions
      54cm (H) x 15cm (W) x 104cm (L)
      Unfolded Dimensions
      108cm (H) x 60cm (W) x 104cm (L)
      Foldable Handlebars
      Rider Maximum Load
      The maximum total weight that the e-scooter can support. Riding outside of this maximum limit voids the warranty and can be dangerous.
      120kg / 19st
    • Front Light Type
      150 lumens front light
      Rear Light Type
      Brake and always on running light
      Front and rear reflectors
      Reinforced mudguards
      Handlebar grips
      Integrated grip design
      180 degree handlebar indicators and rear facing footpad indicators
      Central chassis mounted kickstand
    • Display
      Speed, driving mode, battery, bluetooth, maintenance
      App Name
      Pure Electric
      iOs, Android
      Digitally lockable with PIN code via the Pure App
    • Packaging
      We use fully recyclable packaging with no plastic. Pure encourages the proper and safe disposal
      By using tubeless tyres, we no longer require inner tubes, helping reduce waste from punctured inner tubes going to landfill
      As a company that produces products with lithium-ion batteries, we're well aware of the damage that can be caused by the improper disposal of these components. Pure Electric encourages the proper recycling and processing of all batteries at the end of your scooters life or if the battery is being replaced.

    What is the warranty cover?

    Your purchase of this scooter includes a 12-month warranty against original defects in material and workmanship from the date of receipt. This covers the cost of labour and parts required to maintain your scooter in proper working order for the 12 month warranty period. Please retain your proof of purchase for reference when making enquires on this warranty.

    The warranty covers use during light rain and riding through puddles on the ground, but not soaking in water or exposure to strong rain for prolonged periods of time. Use in these conditions will invalidate the warranty.

      What does the warranty exclude?

      Consumable items are not included as part of your warranty. These are outlined below:

      • Inner tubes
      • Tyres
      • Rubber foot rest
      • Handlebar grips
      • Brake cables
      • Brake pads
      • Paint
      • Rubber bungs

      You cannot use your warranty if:

      • The requested work is to repair consumable items which are not covered by warranty.
      • The part which is submitted for repair or maintenance demonstrates signs of misuse or handling that is contrary to the instructions set out in the manual, included but not limited to inappropriate use or incorrect maintenance and storage or signs of crash damage may invalidate a warranty claim.
      • The submitted repair work is needed due to the scooter having been involved in an accident or reckless/intentional damage.
      • The requested work is to repair normal wear and tear, surface or cosmetic damage.

      The opening, disassembly or modification of the scooter will invalidate the warranty.

      This includes but is not limited to:

      i) modifying with non-licensed or non-original parts or by a non-licensed person.

      ii) using third party tyres, including solid tyres.

      iii) modifying any piece of software or hardware that forms part of the scooter.

      If your scooter needs a service, email the Pure Electric Helpdesk so we can discuss the available options. If your scooter is registered under warranty, and is covered for repair, it will be repaired at no cost.

      How do I make a claim?

      To make a claim please contact us at Pure Electric on help@pureelectric.com or visit our Pure Electric store.

      Home Delivery: UK and Northern Ireland

      Delivery to UK on e-scooters is FREE and next working day.

      Delivery to Northern Ireland is FREE and in 2-3 working days.

      (Orders placed after 1pm on Friday will be shipped Monday)

      International Ordering & Delivery

      We currently only take orders from the UK and Ireland. Please see our Ordering & Delivery page for more details.


      You have 30 days from the date in which your product has been delivered to return your product.

      To obtain a full refund, the goods must be returned in an “as new” condition, unridden with all parts, manuals and accessories included in the original box and packaging.

      To find out more information and how to return your items please visit our returns page.

      Stands out and fits in

      Take a bold new stance

      Turn away from convention.

      Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.

      Designed to fit into your life

      You can store your Pure Advance

      e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard


      Class-leading safety features, as standard

      At Pure, we believe in raising standards for rider safety. That’s why our e-scooters are packed with class-leading safety features that keep you steady – including an improved 4x brighter front light, rear lights, handlebar indicators, patent-pending Pure Control™ steering stabilisation and a highly-reliable dual-braking system.

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      Compare The Range

      Plenty of Power
      (710W Peak)
      Plenty of Power
      (710W Peak)
      Max Range
      Max Range
      Up to 40km*
      Up to 50km*
      Up to 40km*
      Ultra Compact
      Folded dimensions (H x W x L)
      Ultra Compact
      Folded dimensions (H x W x L)
      54 x 15 x 104cm
      54 x 15 x 104cm
      57 x 30 x 62cm
      Pure Control™ Steering Stabilisation
      Pure Control™ Steering Stabilisation
      Front & Rear Indicators
      Front & Rear Indicators
      Durable Design
      Supports loads up to 120kg
      Durable Design
      Supports loads up to 120kg

      *Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.

      Discover Pure Advance

      Find out more about how our new Pure Advance is innovating the world of micro-mobility.

      Learn More