Haibike HardFour Electric Mountain Bike - 2021
What makes Pure Electric unique?
Find us across the country in major UK towns and cities. Our showrooms are the best place to get up close to e-bikes and e-scooters. Find your nearest showroom on our Showroom Locator page.Find your nearest showroom
Pure Electric is the best place to get friendly expert advice. Whether you want buying advice on the latest models, the opportunity to test ride an e-bike for free, or just to drop in for a friendly chat, we can’t wait to meet you!
Service & repair centres
We offer a full range of servicing packages for bikes, e-bikes and e-scooters. Our showrooms all feature a service and repair centre, where our experts are on hand to help get your conventional bike, e-bike or e-scooter back in perfect working order.Find out more
Sustainability at Pure Electric
Our goal is to be as sustainable as we can. From our showrooms and distribution network to our Bristol headquarters and product design process, we’re constantly looking for and testing new ways to make ourselves greener and kinder to our environment. When you buy from us, you’re supporting a cleaner, better way!Find out more
Spread the cost with flexible payment options. We have partnered with Klarna and Barclays Finance to make it easier to buy the products you want, spreading the cost over a fixed period. Barclays Finance is available in showrooms only.Find out more
Price match promise
Always pay the best price with Pure Electric’s Price Match Promise. Our Price Match Promise ensures that we offer the best value across our range of products. Just get in touch with details of a cheaper offer with eligible retailers and we’ll match it! T&Cs apply.Find out more