Enrico Punsalang | InsideEVs

Those of you who have ridden any modern electric kick-scooter are probably familiar with the riding position of having one foot in front of the other. Chances are you find it a bit weird either turning left or right, depending on whether your right or left side is dominant. While this has always seemed to be the way scooters have been ridden, a company called Pure Electric seems to think otherwise.

Alex Ross | Bristol World

The owner of Bristol-based Pure Electric says demand for e-scooters in the city is higher than anywhere else in the UK outside London, as the company smashes a £1m crowdfunding campaign to expand growth into Europe.

Buisness & Innovation Magazine

Bristol-based electric scooter company Pure Electric has smashed its CrowdCube crowdfunding target of £1 million, and has (so far) raised more than £1.6 million on the crowdfunding website.

London Daily News

Pure Electric has launched its public equity crowdfunding campaign, giving people the opportunity to invest and own shares in its award-winning e-scooter brand. This follows a successful private raise, which saw the company surpass expectations by securing almost £1.5M of funding in a short period of time.

Andrew Arthur | Business Live

Bristol-based electric scooter company Pure Electric has launched its first crowdfunding campaign after smashing a £1m investment target in a private raise just hours beforehand.

The company, founded by millionaire businessman Adam Norris, launched its first public equity raise on Wednesday (October 19), as it looks to capitalise on its growth in Europe and drive further expansion.

Nadine Sandcroft | JUST ENTREPRENEURS

Pure Electric has launched its public equity crowdfunding campaign, giving people the opportunity to invest and own shares in its award-winning e-scooter brand. This follows a successful private raise, which saw the company surpass expectations by securing almost £1.5M of funding in a short period of time.

Rachel Sutherland | Bristol 24/7

The e-scooter company has smashed its £1m target and has raised almost £1.5m privately as part of its opportunity, which is available for a limited time only, for people to invest in its mission for a greener future.

Patricia Allen | EU Startups

UK-based mobility startup Pure Electric has just smashed its crowdfunding campaign, rapidly raising over €1.5 million. The campaign has created the chance to build a community adoption of electric mobility options, fueling a new generation of city movement.We find out more.

Cora Joseph | Startup Observer

Pure Electric has launched its public equity crowdfunding campaign, giving people the opportunity to invest and own shares in its award-winning e-scooter brand. This follows a successful private raise, which saw the company surpass expectations by securing almost £1.5M of funding in a short period of time.

Alex Ballinger | Micromobility Biz

E-scooter specialist Pure Electric has already smashed through its fundraising target, after launching an online crowdfunding campaign. The Somerset-based electric scooter brand, founded by entrepreneur Adam Norris, launched its public equity campaign on Wednesday morning (19th October), hitting its £1 million target almost immediately. In the first morning of crowdfunding on fundraising platform Crowdcube, Pure Electric hit £1.5m with support from 271 backers.

James Attwood | Move Electric

British electric scooter company Pure Electric has launched a crowdfunding campaign to help drive its bold expansion plans – and has already secured almost £1.5 million of backing.

Vignesh R | Tech Funding News

Pure Electric, a Bristol-based e-scooter company, announced that it has launched its first-ever crowdfunding campaign in CrowdCube. Through this move, the company aims to reach £1M investment to capitalise on its growth in France, Belgium, and Spain and drive further expansion across Europe. As per the company’s claims, investors can contribute as little as £10 to help the company’s mission for a cleaner future through personal electric transport.

Ben Hubbard | Zag Daily

Specialist retailer Pure Electric is inviting its community to become stakeholders in the business after officially launching its first-ever crowdfunding campaign on Crowdcube today.

This follows a successful private raise, which saw the company surpass its original target of £1 million by securing almost £1.5 million of funding in one day. However, Pure will still be accepting more investments from the public.

Spencer Hart | T3

I've been a fan of Pure's electric scooter range since the very beginning, and have often praised their build quality, waterproof design, and performance in various reviews and T3's best electric scooter buying guide.

You've always been able to tell that Pure's electric scooters have been designed for use on British (and European) roads, with features that make them more suited to our uneven pavements and inclement weather. This makes them stand out from many of its Chinese rivals.

Now Pure is taking e-scooter design one step further - reinventing the electric scooter from the ground up with safety at its core.

Daniel Cooper | Engadget

Pure, the British e-scooter company founded by Adam Norris (father of F1 wunderkind Lando) is launching three new scooters. The Pure Advance, Advance+ and Advance Flex offer new features that, it’s hoped, will make it easier for novices to start using them.

The major innovation is the new, lower central chassis, with a fold-down footplate on either side to let riders stand with their feet side-by-side. Most e-scooters ask you to stand like a skateboarder, with one foot in front of the other, with all of the stability problems that can sometimes cause.

Jim Holder | Move Electric

Sam Bernard, Chief Technology Officer at Pure Electric, claims to have reinvented the e-scooter with his team’s latest designs, the Pure Advance and Pure Advance Flex.

The former global product director and head of research at Dyson joined Pure Electric almost two years ago, in 2020, and has spent that time leading a team of engineers developing the firm’s newest e-scooters, which are described as a ground-up redesign of the increasingly popular form of e-mobility.

Cesar Cadenas | T3

One of the first things you may notice on the scooters is the deck. Typically you stand on a scooter one foot in front of the other in a slightly twisted pose. Pure replaces the standard deck with two footpads that jut out from the side so a person’s feet stay shoulder, width apart, facing forward. According to the company, this stance puts riders “lower to the ground [for a] more stable and comfortable” experience. Also present is the company’s Pure Control tech to stabilize the handlebars. Every time you turn, the handlebars will gently and automatically return to their starting position.

Jonathan Bray | Expert Reviews

Pure Electric has unveiled its latest range of e-scooters at a launch event in Paris. The Pure Advance, Pure Advance Plus and Pure Advance Flex, which have been designed and engineered in the UK and an unusual new design.

Instead of having a narrow deck where you place your feet one behind the other, Pure’s new Advance scooters split the deck either side of a central chassis, and they look very different to most e-scooters as a result.

Jim Holder | Move Electric

Pure Electric has revealed two new models which it says “reinvent” e-scooter design, and which are notable for their twin footboards that allow a rider to place their feet side by side.

Called Pure Advance and Pure Advance Flex, the latter a more compact and easy to fold model, the new scooters, each weighing 16kg, are said to have been designed with rider experience and safety as the two uppermost priorities.

Alex Ballinger | Micromobility Biz

British e-scooter brand Pure Electric has unveiled two new models, designed with the rider experience and safety at the forefront.

Launched during an event on Wednesday afternoon (5th October) Pure, founded by entrepreneur Adam Norris in 2018, introduced the new Advance and Advance Flex models to the market, which feature a forward-facing, feet apart standing position for riders, offering more stability and comfort.

Ben Hubbard | Zag Daily

Electric scooter brand Pure Electric is looking to reinvent the e-scooter with the reveal of three brand new products at a launch event in Paris.

Dubbed Pure Advance, Pure Advance+ and Pure Advance Flex, the new e-scooter range includes two foot plates to create a forward-facing riding stance, a patent pending steering control system and a foldable chassis.

Designed by ex-Dyson and ex-Jaguar Land Rover engineers, the team have spent the last two years with their heads down in development.

Mayowa | GameVille

Pure, the British e-scooter firm based by Adam Norris (father of F1 wunderkind Lando) is launching three new scooters. The Pure Advance, Advance+ and Advance Flex supply new options that, it’s hoped, will make it simpler for novices to start out utilizing them.

Sultaan Singh | Bullfrag

The British brand Pure Electric has just presented two new scooters with which it intends to take a further leap in terms of ergonomics and safety. Designed from scratch, both represent a reinvention of the traditional e-scooter concept.

Michael Hemsworth | Trendhunter

These new Pure Electric scooters are a series of emissions-free transportation models options for urbanites and commuters alike to use as a way to get around on their own terms. The scooters come in the Pure Advance, Advance+ and the Advance Flex models, which feature a lower chassis over previous models and allow for the rider to keep their feet side-by-side. This eliminates the one foot in front of the other layout to help the rider feel more stable and in control when riding.

Jim Holder | Move Electric

As bold statements go, claiming to have reinvented the e-scooter is right up there.

But just to double down on that declaration of intent, the technical lead of the Pure Electric Pure Advance e-scooter team, Sam Bernard, doesn’t mince his words: 'The e-scooters that have been on the market before have essentially been a version of a kids' toy with a battery and electric motor strapped on to it.'

Paul Ridden | New Atlas

Motoring on many electric kickscooters can have riders twisting their bodies to fit both feet on fairly narrow decks. UK-based micromobility company Pure Electric is looking to encourage a more natural stance with the launch of the Advance e-scoots.

Steve Hogarty | The Independent

Electric scooters are having their moment in the sun. While they might all look the same as they whizz past, they’re not all created equal. The best electric scooters are rated for their reliability, their comfort, their range and – above all – their safety.

Our list of the best electric scooters includes models to suit most riders: scooters impeccable all-round performance, affordable models that don’t cut corners when it comes to quality and safety, and long range models for those who want to go on a scooting adventure.

Ava Patel | Daily Mail

If you’re on the market for a new way to get from point A to point B, there are a few things to consider before you invest in an electric scooter. You’ll need to take into account things like the scooter’s speed, charge time, weight and more.

But to help you figure out which electric scooter is right for you, we’ve compiled a list of the best seven available to buy in the UK. We have options for kids, for those on a budget and even the speed demons among you.