Find your perfect match

Which one is the
e-scooter for you?

Whichever you choose, all of our next-generation scooters have got your back with loads of features.

Including our unique Pure Control™ steering system that gently returns your handlebars to centre after turning – so there’s no wobble over rough ground. You can also turn on cruise control to kick in after 5 seconds going at the same speed, saving your thumb from doing all the hard work! Then there are the indicators (you may be surprised at how many brands don’t have them).

You can explore more about these – and all of the other brilliant things you get as standard – by lookng through the icons below.

Why Pure?


  • Yes, electric scooters are legal to buy, but it is illegal to ride a privately bought electric scooter on a public highway. Electric scooters are only legal to ride on private land with the owner’s consent, unless they are specifically part of a council run rental scheme.

    For more information, read our in-depth blog on electric scooter laws.

  • Not all electric scooters can be ridden in the rain. This depends on their 'IP rating' e.g. IP65, where the second digit refers to water resistance.

    We recommend only riding an e-scooter with a rating of 5 or higher, and picking a model that has a warranty which covers water resistance to the IP rating standard.

    This shows the manufacturer’s confidence in the quality of its products and ensures that you’ll be covered if something goes wrong.

    All Pure E-scooters are rated IP65 and any damage from rain is covered in our warranty.

  • Although most e-scooters look similar, key differences make them either a pleasure to ride or frustratingly limiting. To find out more about the features you need to look for, check out our blog.

  • As privately-owned e-scooters are illegal to ride on public highways in the UK at the moment, it is not possible to get insurance on them for use outside of your home or on private land.

    For use at home they can be covered under your standard home insurance policy. If you are unsure if yours is covered, please check with your insurance provider.

  • We do not recommend someone under 16-years-old rides an adult-sized e-scooter.