A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.
'Pure Advance and Pure Advance Flex completely rewrite electric scooter design'
Spencer Hart - T3
Take a bold new stance
Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.
'The Pure Electric Advance is an e-scooter for the modern age - this is a seriously impressive and well-engineered product.'
Jonathon Bray - Expert Reviews
“Balance, flow, super responsive. This new format is a game changer.”
Lando Norris - F1 Driver
Pure Control™ steering system
Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.
Brake technology you can trust
We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.
'Pure Electric’s new e-scooter will change how you ride and may make you safer'
Cesar Cadenas - Tech Radar
Secure your chance today
Revolutionary Pure Advance e-scooters are coming – but with high demand, availability will likely be limited. A £20 refundable deposit grants you exclusive early access, before they’re available for pre-order on pureelectric.com (delivery to UK addresses only).
Delivery is expected to take place in March 2023. Click here to view full details on the pre-order process.
*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.