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A premium electric performance

The e-scooter reinvented

EXPLORE

Take a bold new stance

'Our unique 'forward facing' approach to riding provides incredible stability and control while moving.

We’ve challenged the traditional approach to e-scooters so you can experience the smoothest ride yet.

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Advance & Advance+

There when you need it. Out the way when you don't. Folding handlebars, footpads and steering tube make the Advance seamlessly integrate into your life.

Advance Flex

Specifically designed to take up the least amount of space, the Pure Flex is our ultra compact folding scooter all without compromise.

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'Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience'
Red Dot Design Awards
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'Pure Advance completely rewrites electric scooter design'
T3 Magazine
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'Pure Electric’s new e-scooter will change how you [choose to] ride'
Techradar
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'This new format is a game changer'
Lando Norris - F1 Driver
'This is a seriously impressive and well-engineered product'
Expert Reviews


Choose your ride

Pure Advance Electric Scooter - Light Grey
Pure Advance Electric Scooter - Light Grey
Pure Advance 2023 Electric Scooter - Slimline, forward-facing design
£799.00
Up to 40km range*
Slimline
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance Plus Electric Scooter - Mercury Grey
Pure Advance Plus Electric Scooter - Mercury Grey
Pure Advance+ 2023 Electric Scooter - Slimline, forward-facing design
£899.00
Up to 50km range*
Slimline
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance Flex Electric Scooter - Platinum
Pure Advance Flex 2023 Electric Scooter - Ultra-compact, forward-facing design
£1,099.00
Up to 40km range*
Ultra Compact
Folded: 57(H) x 30(W) x 62cm(L)
Explore specs
Pure Advance Electric Scooter - Light Grey
Pure Advance 2023 Electric Scooter - Slimline, forward-facing design (Up to 40km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 24.8mi*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Speed Modes
3
Cruise Control Settings
Allows the e-scooter to maintain a steady speed without needing to continually press the throttle.
Yes
Water Resistance
IP65 Rated - can be used in puddles and rain
Suspension
None
Wheel Type
Tubeless
Wheel Size
10 inches / 25.4cm
Tyre Pressure
The recommended pressure that the tyres should be kept at. This reduces the chance of punctures and maximise efficiency and grip.
36psi
Pre-installed Puncture Prevention Fluid
Puncture prevention fluid is inserted into a tyre tube, and can help to reduce the chances of a ride-stopping puncture in combination with properly maintained tyre pressures.
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance Plus Electric Scooter - Mercury Grey
Pure Advance+ 2023 Electric Scooter - Slimline, forward-facing design (Up to 50km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 31mi*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Speed Modes
3
Cruise Control Settings
Allows the e-scooter to maintain a steady speed without needing to continually press the throttle.
Yes
Water Resistance
IP65 Rated - can be used in puddles and rain
Suspension
None
Wheel Type
Tubeless
Wheel Size
10 inches / 25.4cm
Tyre Pressure
The recommended pressure that the tyres should be kept at. This reduces the chance of punctures and maximise efficiency and grip.
36psi
Pre-installed Puncture Prevention Fluid
Puncture prevention fluid is inserted into a tyre tube, and can help to reduce the chances of a ride-stopping puncture in combination with properly maintained tyre pressures.
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance Flex Electric Scooter - Platinum
Pure Advance Flex 2023 Electric Scooter - Ultra-compact, forward-facing design (Up to 40km range*)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 24.8mi*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Speed Modes
3
Cruise Control Settings
Allows the e-scooter to maintain a steady speed without needing to continually press the throttle.
Yes
Water Resistance
IP65 Rated - can be used in puddles and rain
Suspension
None
Wheel Type
Tubeless
Wheel Size
10 inches / 25.4cm
Tyre Pressure
The recommended pressure that the tyres should be kept at. This reduces the chance of punctures and maximise efficiency and grip.
36psi
Pre-installed Puncture Prevention Fluid
Puncture prevention fluid is inserted into a tyre tube, and can help to reduce the chances of a ride-stopping puncture in combination with properly maintained tyre pressures.
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press

Find in store

Get up close and personal with Pure Advance in over 65 stores throughout nationwide.

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All footage was shot in Spain with adherence to local laws
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See the full video

Power to the people

Summit hills with ease and make every ride a breeze with the incredible performance of our 710W (peak) motor.

Experience alert acceleration and assertive power even on inclines as you take on your journey.

Range without the anxiety

Choose the long range Advance+ with up to 50km* range. Or go far with up to 40km* range from the Flex or Advance.

*Dependent on rider weight, hills climbed, road conditions and weather.

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

Active steering stabilisation

A helping hand on every corner. Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

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Maximum visibility from all angles

Show your way, night or day with our dynamic handlebar and footpad indicators. A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.

Ultimate stopping power in all conditions

Reliable brakes provide fantastic performance, time and time again. A fully enclosed system is concealed from the elements saving on maintenance and servicing. All of this is backed by a rear electric regenerative brake (KERS).

The car is plan B...

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Compare the range
Unparalleled comfort and control when riding
Thanks to our new rider stance
Unparalleled comfort and control when riding
Thanks to our new rider stance
Slim space-saving design
Folds into thin narrow shape
Slim space-saving design
Folds into thin narrow shape
Ultimate space-saving design
Minimal folded footprint
Ultimate space-saving design
Minimal folded footprint
Powerful acceleration
710W (peak) motor power
Powerful acceleration
710W (peak) motor power
Max range*
Max range*
40km
50km
40km
Tackles hills with ease
Can climb a 19% gradient
Tackles hills with ease
Can climb a 19% gradient
Maximum visibility from all angles
Bright handlebar and rear indicators
Maximum visibility from all angles
Bright handlebar and rear indicators
Smooth and assisted steering
Active steering stabilisation
Smooth and assisted steering
Active steering stabilisation
Rain won't stop you
IP65 water resistance
Rain won't stop you
IP65 water resistance

*Dependent on rider weight, hills climbed, road conditions and weather.