What is Cyclescheme?

Cyclescheme is an initiative that allows you to spread the cost of your new e-bike and accessories, directly from your salary, usually over a 12-month period. And, if that wasn't enough, you also save up to 42% on the cost too!

How does it work?

Your employer purchases your chosen equipment for you, which you pay back directly from your gross salary. By having payments taken from your gross salary, you pay less tax and national insurance.

Visit the Cyclescheme calculator

How do I apply?

To benefit from Cyclescheme, your employer needs to be enrolled. After this, there are three easy steps to buy from Pure Electric using Cyclescheme:

Get your employer code

Check that your employer is registered by searching for your company name on the Cyclescheme website, or visit your internal company benefits page.

Choose your products

Choose the e-bike and/or accessories that you would like and make a note of the total value.

Request Cyclescheme certificate

Request your certificate on the Cyclescheme website or your internal company benefits page. If you are unsure of your process, please check in with your HR team or give Cyclescheme a call on 0344 879 5101.

How much can I save?

You can save 25% - 42% on an e-bike of your choice! It might sound too good to be true, but it's really simple and there are no strings attached. Just try out the calculator below to see how much you could save.


  • You'll save a minimum of 25%, including the end of hire transaction. If you’re a higher rate taxpayer, you’ll save at least 42%.

  • Almost any item you need to cycle to work including lights, locks, helmet and clothing. However, GPS units are not allowed under the scheme.

  • It’s an agreement between you and your employer. This details what you’re hiring, for how long and with what repayments. At the end of the agreement, you own the products. Find out more.

  • This depends on how often you get paid – weekly or monthly, for example, and how long your hire agreement is in place for. For most people, it equates to 12 equal payments taken from your salary across 12 months.

  • A voucher that’s delivered direct to your inbox. Redeem this online or in store for your Cyclescheme purchase.

  • To benefit from Income Tax and National Insurance savings over the period of the hire agreement, an ‘Ownership Fee’ needs to be paid at the end of the term.

  • The Ownership Fee is a set percentage based on the age and value of your Cyclescheme package. At 4 years old, 3% needs to be paid on packages less than £500 and only 7% on packages over £500.

  • Subject to any employer-set limits, you can spend as much as you like with Cyclescheme.

  • Your Cyclescheme certificate can only be used once, so all items need to be paid for using that certificate. You may apply for another certificate once your hire agreement and payments been completed.

  • Yes, you can buy accessories only using your Cyclescheme certificate.

  • Yes, all discounted and on-sale e-bikes and cycling accessories can be bought using Cyclescheme.

  • No, at this time Cyclescheme is only usable on e-bikes and cycling accessories.

  • No – In accordance with guidance from HMRC, you cannot add your own funds or part-pay using funds outside of Cyclescheme. Cyclescheme no longer operates with an upper value limit, enabling you to get the e-bike and cycling accessories of your choice, resulting in tax savings on the total value.

  • Yes. To find out how to return one, some or all of your products, please see our returns page.