We’ll send you essential information about caring for your product, from how to set-up your new e-bike or e-scooter to advice on how to maintain it, including battery care, safety tips, tyre management, and notifications of free health checks or service reminders.

All e-bike purchasers are entitled to 14 days of free insurance and will receive information on how to activate this.

These emails will not include other content unless you have opted into Pure Electric marketing.

We will only send you care communications which contain essential information that may improve your owner experience. We intend to keep the number of emails to a minimum.

Yes, you’ll be able to unsubscribe immediately from any of our care emails.