Unfortunately, due to unforeseen circumstances, our Belfast store is currently operating under temporary opening hours. Our sincere apologies for any inconvenience caused. If you have any queries relating to store services or opening hours, you can get in touch here. Click & Collect is still available for this store.
Situated right in the heart of the bustling city centre, near Belfast City Hall and the shopping district, is our Belfast store. Inside, we showcase the latest electric scooters and accessories and offer click & collect services on online-bought e-bikes and e-scooters. Our expert staff are on-hand to deliver full servicing on e-scooters, plus bikes and e-bikes service packages (up to Silver level, excluding Bromptons) too.
COVID 19 : All our showrooms remain open for sales, servicing and Click & Collect. Click here to find out more about how our showrooms are making your safety and theirs a priority.
Our expert workshop technicians are fully qualified and accredited, with incredible depth of knowledge and experience in mechanical and electric bike and scooter maintenance.
Visit your local store for a test ride
Get expert advice, check out our amazing range, test ride an e-bike AND receive £20 off your purchase if you buy within 14 days. Call your local store to make sure your preferred e-bike is in stock and ready to test ride.
Built & ready to ride
All e-bikes bought in store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.
What makes Pure Electric unique?
Find us across the country in major UK towns and cities. Our stores are the best place to get up close to e-bikes and e-scooters. Find your nearest store on our Store Locator page.
Pure Electric is the best place to get friendly expert advice. Whether you want buying advice on the latest models, the opportunity to test ride an e-bike for free, or just to drop in for a friendly chat, we can’t wait to meet you!
Service & repair centres
We offer a full range of servicing packages for bikes, e-bikes and e-scooters. Our stores all feature a service and repair centre, where our experts are on hand to help get your conventional bike, e-bike or e-scooter back in perfect working order.
Always pay the best price with Pure Electric’s Price Match Promise. Our Price Match Promise ensures that we offer the best value across our range of products. Just get in touch with details of a cheaper offer with eligible retailers and we’ll match it! T&Cs apply.
Spread the cost with flexible payment options. We have partnered with Klarna, V12 Finance and Barclays Finance to make it easier to buy the products you want, spreading the cost over a fixed period. Barclays Finance is available in stores only.
Our goal is to be as sustainable as we can. From our stores and distribution network to our Bristol headquarters and product design process, we’re constantly looking for and testing new ways to make ourselves greener and kinder to our environment. When you buy from us, you’re supporting a cleaner, better way!