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Specialized Electric

specialized bikes

Specialized is one of the largest bike brands in the world, born in the US but recognised for cycling design, innovation and performance excellence across the globe. Today, it leads the way with its Turbo range of e-bikes, blending its unrivalled design and engineering knowhow with the best e-bike technology produced in its dedicated e-bike development centre in Cham, Switzerland.

specialized turbo

Specialized R&D

Specialized has never been satisfied with following the crowd – instead, it forges its own path to deliver cycling design excellence. By tuning its frames in Morgan Hill, California, and developing bespoke e-bike technology in Cham, Switzerland, Specialized pushes the boundaries of what’s possible on an e-bike.

Bespoke motor technology

To be a leader, you can’t simply follow established routes. For its Turbo range of e-bikes, Specialized has developed its own unique motor system, enabling its engineers to build its e-bikes as one integrated whole, resulting in an uncompromised ride experience.

True customisability

With the Specialized Mission Control app, you have a world of customisability at your fingertips, helping you to get the assistance that you need, when you need it, and how you want it. Also benefit from Strava integration, as well as a host of ride tracking insights. Find out more about the Mission Control app here Mission Control app here

Long range

Alongside its leading motor technology, Specialized has also developed unique, lockable battery units to fit seamlessly inside its frames while remaining easily removable for charging. With capacities delivering up to 195km of range, you’ll never be left stranded.

Leading quality

From integrated suspension units to custom-developed tyres, Specialized is at the cutting edge of product development and design, delivering the best ride experience possible. And, where it doesn’t create its own components, the American brand sources industry leading products from the likes of Shimano, Praxis and KMC to ensure reliability and performance.


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