COVID-19 update: We book and pay for next working day delivery from our couriers but COVID-19 staffing issues with them may cause delays of 3-5 days

About Pure Electric

About Pure Electric

Who we are 

Pure Electric is a specialist electric mobility retailer, stocking market-leading ranges of electric scooters, electric bikes and accessories.   

We are driven by our desire to offer you the best products, objective buying advice and unrivalled customer service, while making a real, meaningful positive impact on the way we all travel every day.  

Our headquarters are in Glastonbury, Somerset, UK, with physical stores soon to be positioned all over the UK in key cities. Find us here.

Why we’re here 

Pure Electric was founded by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives.   

Adam and his team believe that electric scooters and electric bikes can play a pivotal role in reducing society’s reliance on cars, lowering air pollution and congestion in cities across Europe, alongside walking and taking public transport. 

Our goal is to lead a micromobility revolution, benefitting society for generations to come. 

We work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.  

Safety and Electric Scooter Legislation

Safety and Electric Scooter Legislation

Rider safety is fundamentally important to us: if a product is unsafe, we won’t sell it – it’s as simple as that. We only stock e-scooters and e-bikes that have been tested and approved by our expert technical team.  

E-scooters are currently illegal to use on UK public roads and pavements despite being legal in many other European countries. We make sure that we inform all our e-scooter customers of the current legal position so that you can decide for yourself where you personally stand on this sensitive issue.  

Pure Electric’s position 

Pure Electric firmly believes that the UK’s current road and transport legislation is outdated and ready for a much-needed update with a legalisation of e-scooters. This process has begun with the announcement of consultations that may pave the way to a cleaner, healthier future for us all.   

We are encouraged by this development but are concerned that the process will take too long to see e-scooters legalised quickly enough for the challenges we face today. You can read and sign our petition by clicking here. 


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