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Pure Free City Unisex Electric Hybrid Bike

Pure Free City is a true urban workhorse – an electric bike that makes your regular commute and daily errands easy. It features a pannier rack to carry your luggage, and mudguards and a chain guard for a clean ride whatever the weather. Free City comes in a comfortable design with a powerful motor and long battery life, truly freeing your city.

  • Flexible ride for commuting and leisure
    Integrated lights, mudguards and pannier
  • Pure Support
    250 W motor and 7 speed gearing
  • Fully accessorised
    Fit the battery, pedal and go
  • Easy to ride
    Service centres nationwide

Pure Free City is equipped with all the technology and accessories you need to make getting around town every day easier. Powered by a 250W rear hub motor that delivers powerful torque for strong pedal assistance, and fitted a rack battery that enables you to ride up to 28mi / 45km assisted on one charge, with mudguards, chain guard, pannier rack, kickstand and integrated lights - all in a carefully designed step-through unisex frame - it's the last word in hybrid e-bike practicality. 

Click here to download the Free City set-up guide. 

Ideal For

Urban riders, commuters, leisure riders

Key Features

  • Up to 28mi / 45km tested assisted range, perfect for urban commuting and leisure riding
  • Rack-mounted battery
  • 6 hour charge time, 80% charge in just 4.5 hours 
  • 250W rear wheel hub motor system with three assistance settings (15, 20 and 25km/h cut-offs)
  • 7-speed Shimano Tourney™️ gearing for easy hill climbing
  • Intuitive handlebar-mounted control unit
  • Sturdy Pure Free City steel frame
  • Fitted with mudguards and chainguard for protection from road spray and oil marks
  • Relaxed, upright rider position for comfortable riding
  • CST 38mm tyres for all-weather grip
  • Weighs approx. 21kg
  • Features comfortable Selle Royal saddle, built-in kickstand, and ergonomic handlebar grips
  • Click HERE to download The Free City set-up guide


  • Frame Material
    Metal aluminum frames are strong, reliable and cost-effective. Carbon frames offer greater stiffness and less weight, but are more expensive.
    Aluminium Alloy 6061-T6 heat treated
    21 kg
    Motor Power
    The rated power output of the motor. The higher the wattage then the higher the power consumption will be.
    250 W
    Motor Model
    Pure DGW07 by Shengyi
    Torque Output
    40 Nm
    Battery Model
    BAK 2900Mah cells
    Battery Capacity
    The amount of charge that a battery can hold, measured in Watt-hours. The larger the numer of Watt-hours, the greater the potential range of the e-bike.
    8.7Ah / 313Wh
    Battery Recharging Time
    6 Hours
    Range Extender
    Some e-bikes can be fitted with an extra battery to extend riding time and travel further.
  • Brakes
    Aluminium V-brakes
    Semi-integrated ZS44 with threaded nut adjustment
    Aluminium City bar, width: 640mm, backsweep: 27°, rise: 0mm
    Handlebar Grips
    Kraton rubber ergonomic shape
    CST 38mm
    Front Hub
    Aluminium, cup and cone with QR axle
    Rear Hub
    Pure DGW07 by Shengyi
    700c Alloy Double Wall 36 Hole
    350mm, 25.4mm OD
    Selle Royal Freeway Comfort
    Steel, 1 1/8" threaded steerer, tapered blade with guard eyelets
    Die Casting Alloy Adjustable quill stem, Rise: -10 degrees to +50 degrees.
  • Drivetrain Brand & Model
    The crankset is the set of toothed rings and the cranks in the middle of a bike. Rings with fewer teeth are easier to pedal, while rings with more teeth enable you to travel faster.
    40T Chainring, 170mm Aluminium cranks
    7-speed Shimano freewheel TY300, 14-28T
    Number Of Gears
    KMC 7 speed
    Shimano Revoshift SL-TX50, 7-speed
  • Front Light Type
    Satelite C1, 40 Lux LED, StVZO approved beam pattern
    Rear Light Type
    Rear LED integrated into battery
    Front & rear
    Kick Stand
    Wellgo C157 with Kraton rubber top
    Pannier Rack
    A pannier rack allows pannier bags to be added, which is a classic storage solution for riders who need to transport a lot of gear.
  • Display
    Kingmeter for Pure, JT790

Your purchase of this e-bike includes a statutory warranty against non-conformity defects in material and in workmanship which begins from the date you physically receive the e-bike.

Additionally, your purchase also includes a seller’s warranty starting on the same date as detailed below: 

  • Electronics components, suspension forks or suspension units are covered by a 2 year warranty term for non-conformity
  • Frames and rigid forks are covered by a 3 year warranty term for non-conformity. 

This warranty covers the cost of labour for repairing non-conformities carried out at a Pure Electric store. This warranty requires you to a free safety check at any of our Pure Electric stores that should be completed after around 20 hours of use of your product to ensure that it is functioning efficiently, for example the function and interaction of componentry fitted to your e-bike.  Please call your local Pure Electric store or our helpline to book this check up. Failure to have this check performed may invalidate the seller’s warranty.

Your warranty cannot be used if the part which is submitted for servicing:

  • demonstrates signs of misuse or mishandling as a result of not following the instructions set out in the product manual(s). This includes but not limited to inappropriate use, maintenance or storage, or the opening, disassembly or modification of the e-bike with non-licensed or non-original parts or by a non-licensed person
  • demonstrates signs of crash damage such as having been involved in accident or reckless / intentional damages

Normal wear and tear is not covered by your warranty.

If you have a question related to this warranty, call the Pure Electric Helpline so we can discuss the available options. Please retain your proof of purchase for reference when making enquiries on this warranty. We may also request the serial numbers from the frame or other components to assist with production traceability and verification.


If you need further support then contact Pure Electric via email help@pureelectric.com or call 020 8080 3448

Electric Bike Delivery

UK and Northern Ireland
Delivery to UK & Northern Ireland on our e-bikes is FREE and in 3 working days.

Note: Certain regions our delivery services maybe impacted by COVID and slightly delayed.

Republic of Ireland
Delivery to the Republic of Ireland is charged at £9.99 and takes up to 3-5 working days to arrive.

Import Charges from 1st January 2021

All Republic of Ireland orders will be shipped with Delivery Duty Unpaid. Prior to the delivery of your order, the carrier delivering will be in contact with you to provide a link to pay any excise, VAT and customs clearance fees. Any orders above €150 will also incur additional import duty charges.

Please note: Accessories ordered with e-bikes may come in separate deliveries.

Store Click & Collect

Not around to accept a delivery? We offer free click & collect in all our UK stores. Simply purchase your item online to secure stock and collect it from your local Pure Electric store.

Your order will be ready within 3 working days and we’ll be in touch when it's available to collect.

International Ordering & Delivery

We currently only take orders from the UK and Ireland. Please see our Ordering & Delivery page for more details.

Built & Ready To Ride

When you order an e-bike from us, it’ll be built and inspected by a qualified member of the Pure Electric team before being boxed up and sent to you. Once delivered, all you’ll need to do is use the supplied Pure Electric multitool to straighten the handlebars and attach the pedals.


You have 30 days from the date in which your product has been delivered to return your product.

To obtain a full refund, the goods must be returned in an “as new” condition, unridden with all parts, manuals and accessories included in the original box and packaging.

To find out more information and how to return your items please visit our returns page.

Store Stock

Please click here to see if there is stock available in one of our stores. Unfortunately we are unable to reserve store stock, this is available on a first come, first-serve basis.

Every day practicality

Pure Free City is cycling, simplified, but with impressive utility. This comfortable unisex e-bike comes loaded with all the features you need to make getting around on two wheels a true pleasure.

The comfortable workhorse

Who needs a second car? Pure Free City is your reliable workhorse for day-to-day use. The ride position is relaxed and stable, with a high handlebar, ergonomic grips and high quality Selle Royal saddle specially chosen to boost comfort.

All The Extras...

Seven speed gearing

Pure Free City is equipped with 7-speed Shimano Tourney™ gearing, offering true ride flexibility. With an easy twist action right at the handlebar, easily select smaller gears for steep inclines, and bigger gears for faster riding and down hill.

Fully accessorised

Pure Free City comes fitted with everything you need. Mud and chain guards keep you clean, a sturdy kickstand makes for easy parking, while a pannier rack adds the ability to fit luggage bags and built-in lights boost visibility.

See and be seen

Pure Free City features built-in powerful LED lights. Easily switched on and off via the handlebar and powered by the on-board battery, the front light shines a path ahead, while the rear light improves rearward visibility to other road users.

Always in control

Pure Free City is designed to put you in control of your ride. High-quality CST 38mm tyres provide excellent grip, with a tread pattern that’s ideal for ever-changing road conditions, while the ride position also produces a confident, smooth ride.

Three-year warranty

A Pure Free City's frame and fork are covered by a three-year manufacturer's warranty for your peace of mind. Meanwhile, the components are all protected by a two-year guarantee against manufacturing defects too.

*Representative Example. Only available to UK residents over 18, subject to terms and conditions.