
Clothing
Never be caught out wearing the wrong kit with our practical and stylish e-bike and e-scooter wear. Pure Electric’s range of clothing includes jerseys, shorts, trousers, jackets and much more, so that you’re always prepared whatever the conditions.


Mother Nature has met her match with this low profile glove engineered to keep you going fast in cold, wet weather. Laminated insulated shell with waterproof breathable insert blocks out the water and keeps they dry while maintaining ...


An entry-level mitt that performs with the best of them, the track mitt offers what is needed and little else. Specifications ...


It’s time for change! Are you tired of rocking the same gloves as everyone else? We were too, so we thought it was time to painstakingly research, design, test and finally hand make a new level of riding glove. We have created ...


The 8-panel shorts are ideal for the enthusiast rider they feature fast-wicking Lycra which gives great muscle support when out on the road. Specifications


2 clips per pack, made from chrome steel for durability which features a reflective strip for improved visibility and comes in black or fluo.SKU: PSAOX0023


The Altura Nightvision Thunderstorm Waterproof Jacket is a real game-changer - it is a one of a kind cycling jacket. A breathable, waterproof, taped seam jacket, with longer length back to keep you dry with the added benefit of ...


A rugged, lightweight and technical waterproof cycling glove. Offering a balance of warmth and breathability. Perfect for a variety of cycling disciplines and weather conditions.


A thin and lightweight three-layer waterproof head gaitor. Crafted to fit over the head or rolled down around the neck, ideal for use in a variety of disciplines and weather conditions. ...


High visibility breathable waistcoat. Easy to fit - hook & loop front fastening and easy to carry - packs away neatly into a compact pouch and conforms to EN20471.


The Peloton bib short is guaranteed to keep you comfortable no matter how hard you are pushing. The Lycra is supportive, durable and close fitting for added strength and comfort.


The technical polyester & cotton blend of fabric is perfect for both riding and relaxing. Specifications:
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A stylish and lightweight baggy short that is versatile enough for all terrains and a variety of activities both on and off the bike. Specifications:


High visibility breathable waistcoat. Easy to fit - hook & loop front fastening and easy to carry - packs away neatly into a compact pouch and conforms to EN20471.SKU: PSAOX002...


The Altura Nevis Waterproof Jacket has been designed to provide all weather protection with the commuter in mind. The Nevis Jacket is fully waterproof whilst offering high levels of breathability through strategically placed ven...


A revolution for the urban cyclist, the Stellar reflective uses reflective fabrics to create a cool urban jacket. At home on the streets or in the pub, the Stellar reflective jacket is perfect for those who demand more from thei...


A rugged, lightweight and technical waterproof cycling glove. Offering a balance of warmth and breathability. Perfect for a variety of cycling disciplines and weather conditions.


A great all-rounder, the Zenith is a mid-weight short that offers high performance and unrivalled comfort. The Zenith short boasts a durable stretch outer fabric that will withstand all manners of abuse.


Complete with a yoga-style waistband that ensures a supreme fit, the Women's Firestorm Waist Shorts bring comfort to a whole new level. The inclusion of the Women's Stealth pad strikes optimum balance between padded comfort and ...


Relaxed style and cut, the Roam is perfect for those trail sessions with mates that end at the pub, it features a slight dropped tail offers just enough rear coverage and the raglan sleeve gives a relaxed fit.


A highly reflective short sleeve cycling jersey designed for commuting and urban cycling where visibility is a main concern. This full-zip jersey is extremely comfortable with a relaxed fit. Choose between tonal or silver reflec...


The Madison Sportive Mens Softshell Jacket Is made of heavyweight Sportive thermal softshell making it an ideal winter training jacket. It features a pre-curved shape which gives ultra comfort when in the riding position.


A clever way to commute in the warmer months, the Stellar jersey offers plenty of visibility to other road users, day and night. The reflective fabric under the seams on the shoulders and down the back of the jersey offers a neat amou...


Constructed for speed without sacrificing comfort. The vibrant design makes a statement and the high-performance fabric backs it up. When you work hard, so does this jersey, wicking sweat away through the capillary ...


Lightweight and unrestrictive, the Road Race Premio jacket is a superb year-round barrier from the elements. The tailored fit is designed with professional cyclists to ensure a streamlined finish.
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