New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

Shop papaya ➜ Shop black ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance
beyond the race track.

World-class racing meets
world-class riding.

Shop papaya ➜ Shop black ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

SAVE £200 ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

SAVE £200 ➜

Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural
stance, delivering a more stable, controlled and safer ride.

SAVE UP TO £200 ➜

Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural stance, delivering a more stable, controlled and safer ride.

SAVE UP TO £200 ➜

The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined.
Powerful, reliable and safe.

SAVE UP TO £100 ➜

The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined. Powerful, reliable and safe.

SAVE UP TO £100 ➜

Only with Pure

All our e-scooters come with the following as standard. Make sure you aren’t lacking.

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Free next day delivery

Order before 2pm

Spread the cost with Klarna or PayPal

12 month 0% finance

30 day money back

Free returns

Watch the action unfold
@ridepureelectric


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